The client faced multiple product selection and purchasing challenges that directly impacted conversions and user experience. Pre-defined bundles increased overall cost, discouraging customers who wanted to test products in smaller quantities before committing to larger sizes.
Additionally, bulk buyers such as service center owners required flexible quantity options, while free shipping on orders above PKR 2,000 led customers to manipulate cart combinations. Customers also demanded mixed-size purchases (e.g., one large and one small unit of the same product).
Another major challenge was the lack of visual product validation. The client needed a compelling way to showcase clear before-and-after results to build trust and demonstrate product effectiveness.
DIGITEK VISTA implemented a fully customized Shopify solution focused on flexibility and visual engagement.
A custom bundle builder was developed, allowing customers to create their own bundles by selecting products, quantities, and sizes based on their needs. This eliminated pricing friction and improved purchase confidence.
To enhance product credibility, an interactive before-and-after image slider was added, enabling users to visually compare a dirty car image with a cleaned result through an intuitive sliding effect.
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